When I’m not optimising sales journeys or maintaining design systems, my passion is to give back to the UX community. I do that with my newly launched podcast (‘Leading by design’) and facilitating Sydney meetup ‘Therapy for Designers’.
Making big ideas delightful
I’m Amanda (AG), an experienced end-to-end design leader based in Sydney with a background in click rate optimisation, research and design systems. Currently working as a Principal Designer at National Australia Bank and recently awarded NAB Honouree 2023.
Lead Product Designer
Click rate optimisation and personalisation
Research and development for the continual improvement of sales journeys on nab.com.au, NAB Connect, Internet Banking and Mobile Banking channels.
Lead UX/UI Designer
Macquarie.com.au redesign
Strategic direction, research and discovery, information architecture, art direction and design system implementation proudly done all in-house by an exceptional team of designers that I was honoured to lead.
Lead Service Designer
Macquarie HR processes
Service blueprint creation for the starters, transfers and leavers process at Macquarie globally. This service design involved research, workshops, ideation sessions, wireframe and UI builds for the internal human resources Hub and careers portals.
Passionate about helping others
Meet business objectives
Meet business objectives
Meet business objectives
Meet business objectives
Meet business objectives
Create delightful user experience
Create delightful user experience
Create delightful user experience
Create delightful user experience
Create delightful user experience
Let's get to work!
Have a project in mind or just want to chat?